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The  (MAPS), an official collegiate chapter of the American Marketing Association (AMA), won numerous awards at the AMA International Collegiate Conference (ICC), which took place in New Orleans, between Thursday, April 3, and Saturday, April 5, 2025. The annual conference is attended by AMA chapters from colleges and universities around the world, including the University of Pennsylvania, Florida International University, New Mexico State University, University of Puerto Rico and many others. This was a record year of attendance with more than 1,600 students attending.

The Marketing Association of Plymouth State (MAPS) students and faculty with Bennie Johnson, the CEO of the American Marketing Association, at the 2025 International Collegiate Conference in New Orleans.

A group of 12 MAPS student members, along with Faculty Advisor Professor Raj Sachdev, DBA, returned from the conference with notable achievements. MAPS was recognized with Outstanding Collegiate Chapter Performance in Chapter Planning for 2024-2025 award for its dedication in planning notable club activities.

������Ƶapp garnered the following awards at the AMA ICC competitions: 

• Marketing Strategy Competition: Thomas Giessler and Carissa Adams ranked second overall, achieving new heights in this competition;
• Perfect Pitch: Lauren Bartnicki achieved an honorable mention after making it to the final rounds of the competition out of approximately 600 students competing.

“I was extremely pleased with MAPS’ dedication and commitment, with several members attending for the first time,” said Sachdev. “It was a great honor for the chapter to receive an award for outstanding chapter planning and to have three finalists in various conference competitions with one group ranking second overall. MAPS was invited to present at the Conference this year based on their successful leadership in Community Service, based on an award received last year, under former MAPS President Kyle Dimick.”

Sachdev created and facilitated a brand-new Digital Marketing competition at the ICC, put on by the AMA and sponsored by McGraw Hill, an educational content company. The category was oversubscribed and a big hit in its first round. This new competition provided students the opportunity to demonstrate their digital marketing skills and apply them in a competitive environment. Sachdev also gave a faculty talk on ‘Strategies for Teaching Digital Marketing: Practical Assessments, Noise, and AI.’   

The AMA ICC, a three-day event, serves as a way for collegiate chapters to receive recognition for their year-round efforts, while providing members with opportunities to contribute to the advancement of their respective chapter’s professional development, as well as their own. During the conference, members immersed themselves in a variety of activities, from participating in marketing competitions to attending numerous guest speaker events, engaging in networking opportunities and more. 

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About ������Ƶapp: Established in 1871, ������Ƶapp serves the state of New Hampshire and the world beyond by transforming our students through advanced practices where engaged learning produces well-educated undergraduates, and by providing graduate education that deepens and advances knowledge and enhances professional development. The Plymouth State Cluster Learning Model emphasizes open, integrative, and project-based experiences. With distinction, we connect with community and business partners for economic development, technological advances, healthier living, and cultural enrichment with a special commitment of service to the North Country and Lakes Region of New Hampshire. To learn more about ������Ƶapp, visit .