Digital Marketing (Minor)
This minor is for both Marketing majors and students in any major at PSU.听 It prepares students with a wide array of digital and social media marketing skills, including creating websites , digital content and ad creation, SEO and digital analytics. Students will earn industry certifications in digital marketing through the course work.
Please see complete information on听all of the requirements听to earn a minor at 橙子视频app.
| Course | Title | Credits |
|---|---|---|
| Part 1: Core Curriculum | ||
| BUS听1100 | Introduction to Marketing and Sales | 4 |
| MKT听3130 | Digital Marketing | 4 |
| MKT听4200 | Advanced Digital and Social Media Marketing | 4 |
| Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a 鈥渢ool鈥 based focus, while others are more strategy or content based. | 7-8 | |
| Elective Options from Graphic Design | ||
AG听2100 | Design Software Basics (TECO) | |
AG听3750 | Digital Animation and Video | |
AG听3800 | Publication Design (QRCO) | |
AG听4200 | UX/UI: Digital Identity | |
AG听4400 | Brand Design | |
| Elective Options from Communication and Media Studies | ||
CMDI听1030 | Creativity and the Digital World (CTDI) | |
CMDI听2100 | The Digital Imagination (CTDI) | |
CM听2750 | Introduction to Film and Video Production | |
CM听2995 | Professional Social Media | |
CM听3125 | Communicating Through Animation | |
CM听3400 | Interactive Web Communication | |
| Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor) | ||
MKT听3140 | Creating Effective Marketing Content | |
MKT听4850 | Plymouth Marketing and Design Agency | |
| Total Credits | 19-20 | |
